Naturex, the global leader in specialty plant-based natural ingredients, informs its shareholders of strategic advances in the F&V market in the United States.
Present in the market for natural vegetable-based ingredients through Vegetables Juices Inc., acquired in 2014, Naturex is pursuing organic and external growth opportunities to strengthen its leadership position in the United States. These will enable Naturex to take advantage of strong market trends in favour of the natural, clean label products and nutrition as well as energize its business project portfolio in this key product category.
Naturex strengthens both its commercial base in the beverage and food industry segment and its industrial footprint in the United States, through two acquisitions:
- On the one hand, by acquiring selected industrial technologies and operations of Haliburton International Foods. This acquisition will enable Naturex to integrate a new technology (roasting) as well as natural vegetable-based solutions (purees, sauces, roasted veggies);
- On the other hand, Naturex has entered into exclusive negotiations to acquire a fruit-based specialty business and a production facility in the United States. This will enable Naturex to expand its manufacturing capabilities in juices and purees and complete the know-how derived from its long-standing "vegetable" operations by developing a "fruit" platform. This acquisition will provide access in particular to the Organic fruit range and address the growing demand for NFC (Not From Concentrate) juices that guarantee lower sugar content and the preservation of nutritional values.
Creating value for Vegetable Juices Inc. with a reinforced business model
The purpose of these initiatives is to strengthen Vegetable Juices Inc.'s business model and positioning as a multi-specialist in the very promising market of fruit and vegetable-based natural ingredients.
"This mix of external and organic growth is fully in line with Naturex's strategy for accelerating the development of our platform of natural fruit and vegetable-based ingredients.
This will expand our expertise by strengthening our industrial footprint with additional technological know-how, sourcing, traceability and access to the organic sectors, in order to better service our customers.
This complimentary offering will make it possible to develop synergies between different product categories and applications (like "savoury", beverages, functional foods and nutrition & health) and increase our penetration with existing customers,", commented Olivier Rigaud, Naturex's Chief Executive Officer and Director.
“These initiatives confirm our determination to accelerate the pace of our development and give a new impetus to our offering of natural solutions coming from fruits and vegetables, and in so doing address the specific needs of our customers, by supporting them in adapting to changes and trends in our markets.”
As exclusive M&A advisors to Naturex, Canec International initiated and facilitated the Haliburton transaction.